Amante Tacos + Spirits
Full Brand Design + Restaurant Launch
Year:
2022
My Role:
Creative Director
Categories:
Branding, Photo, Digital, Print
In the summer of 2022, an ambitious eating experience launched in the heart of downtown Greenville, NC. They were one part restaurant, one part food truck, one part social club, and all parts an incredible dining experience from start to finish. As the Creative Director, I was tasked with creating the brand, driving audience experience, and overseeing the rollout of the brand through the restaurant's launch.
1. Brand Development
I directed my team in developing a comprehensive branding strategy for Amante Tacos + Spirits that focused on creating content that was both tantalizing and inspiring, while still being playful and sultry. Our goal was to demonstrate the unique flavor of Latin cuisine and Eastern Carolinian influences through vivid visuals and compelling storytelling.
2. Audience Experience
To build an audience for Amante Tacos + Spirits, our team developed a multifaceted strategy that leveraged the digital immersion of the target audience. By elevating the quality of content above what the audience was used to seeing from other local competitors, we were able to not only increase organic reach but also convert followers into opening night attendees.
3. Restaurant Launch
The launch event for Amante Tacos + Spirits was an overwhelming success. Through the implementation of Evolve’s branding strategy and audience building tactics, awareness around the restaurant grew immensely leading up to its opening night.
